My Plan to Save Microsoft

Okay, okay maybe Microsoft doesn't actually need saving just yet! Its still making massive profits and remains the market leader in many industries, but it is seeing attacks from all sides in the form of iPhone and iTunes, Wii, Playstation and Googles Chrome OS.

Increasingly Microsoft is seeing its position pushed from first to second, and in some cases even further down the scale. But they've missed a trick and I think i know how Microsoft could get back on form in the entertainment section - Bizarrely, it's going to require making a failing product the focus of it's attentions.

For a company with a large presence in the 'Entertainment Market' Microsoft has done a very poor job of unifying there product lines under one 'Cool' banner, one brand that consumers can identify with. That brand should be 'Zune'!

Microsoft are doing this a little already by relaunching the video market place on XBOX as the Zune market place but it does really go far enough and in my next few posts I'll set down my steps to world dominance.